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Christmas business in eCommerce: 6 last-minute tips for your online shop

6 last-minute tips for Christmas business in your online shop in 2023

According to Statista, around 17.6% of Christmas sales were transacted online last year. There are many reasons for this: greater flexibility, better selection, great time savings. The first week of November already saw an increase in the number of visitors to online stores. High time for 6 last-minute tips to make the most of the Christmas business.

1. Meaningful advertising

Better late than never: Use your own channels, e.g. the newsletter and social media profiles, as well as paid advertisements on relevant platforms to draw attention to your offers. Depending on the product, you can reuse previously published posts here to promote your products. It also helps to gather learnings now for 2024.

2. Optimized page

Your advertising was successful, your online store gets visitors. Now a fast and user-friendly website is crucial. Optimize your PageSpeed, e.g. by eliminating unused Javascript or compressing image files. A check on the mobile website is also a must. A smooth user experience and faster loading times increase the chance of successful sales.

3. Present gift-worthy bestsellers

Some of your bestsellers are sure to make great Christmas presents. It is therefore a good idea to place these products on the homepage or, if necessary, to link them under a special section for Christmas gifts in the navigation. This requires little work, but may bring you more sales organically.

4. Offer simple contact options

As part of a well-rounded customer journey, a simple contact option should not be missing. A chatbot integrated on the page is useful for questions about the article. This saves you resources, as frequently asked questions are answered without effort. Young Gen Z in particular attaches more importance to contact through new channels, such as your social media profiles or WhatsApp chat. These can also be easily connected to new chatbots. On our partner page you can already find some providers of smart chatbots for all channels.

5. Complex questions clarified quickly

When chatbots reach their limits with complex questions or your customers prefer a personal consultation despite online retail, human contact is essential. The perfect solution: Connected to your telephony, virtualQ immediately jumps into the consultation process with a callback offer. To do this, simply use a connected callback button in the chat or the connected virtualQ web widget on your website. Your customers therefore have the option of booking a callback with your agents from the Facebook chat, for example. With an immediate callback or callback appointment, questions are reliably clarified as quickly as possible. Our AI uses the workload of its agents and the expected call volume for an immediate callback to determine a suitable callback time for both parties.

6. Sensible complaint management in the customer hotline

Things go wrong. Items do not always meet expectations, not every item arrives intact. You should therefore give your customers the opportunity to submit and resolve complaints quickly and easily. This is how you make dissatisfied customers feel positive again with good service. Otherwise you risk bad feedback, which all too often takes place in public. The best solution? A web widget on your website can help here, where customers are directed straight to the relevant department and can request both an immediate callback and a callback appointment. Thanks to virtualQ AI, these callbacks are seamlessly integrated into your telephony.

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